Google Ads - eCommerce Profit Margins

The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit.

Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability.

This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins

Key features include:

• Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).

• Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROAS

• Profitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.

• Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.

• Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities.

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Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.