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FOR E-COMMERCE BRANDS WITH AN ESTABLISHED MARKETING TEAM

We custom-build the marketing tools
your e-commerce team needs.

Work directly with two performance marketers who turn the data you already have into dashboards, AI workflows and automations. Your team spots growth sooner, improves ad efficiency, and spends less time on manual work.

Get your first dashboard or workflow freeFree · a 2-minute form, then a 30-min intro call
See what we build
What we could build for you

Custom builds,
from the data you already have.

Every business has different problems, so nothing here comes off a shelf. These five show the kind of thing we build for performance marketing teams, and how each one gets used day to day.

WE BUILD

Marketing brain

One shared brain for your whole marketing team.

  • One shared context instead of everyone’s own half of it
  • Ad accounts, change history, backend revenue, margin and spend in one place
  • A log of what each person changed, tested and learned
  • Ask what changed last week, and whether it worked
  • Tests and reasoning stay when the person who ran them leaves
Build this for us
yourstore.com · marketing brainIllustrative
Everyone holds a different piece.
Bring the whole picture together.
Every change becomes team knowledge.
Ask what changed, and whether it worked.
People move on. The learning stays.

Illustrative team activity and results.

CASE STUDIES

What our clients achieved
with what we built.

The results clients got with our help and the tools we built for them. Google published one of these itself; most of our clients stay anonymous.

DAYTRIP · 60,000+ ROUTES · 100+ COUNTRIES

40% less ad spend.
Revenue never noticed.

We scored every route on backend profit, Google Ads and SEO data, then rebuilt a 63,846-campaign account around those scores. Daytrip cut monthly ad spend by 40% and kept the same gross margin, while revenue kept growing at the same rate.

See case study
SAME APPROACH, E-COMMERCE+284% revenue YoY Product scoring through Black Friday
PUBLISHED BY GOOGLE
Google

Google published this work as its own case study.

Its write-up covers the Search Ads 360 bidding setup. Ours covers the whole rebuild.

Google’s original PDF
AUTOMATED REPORTING
100+ countries

Scanned every day by AI

Every market and its seasons.

6×

More seasonal lifts caught

About 6 a quarter instead of 1.

Every Monday, still running months later.

ANONYMIZED MARKETPLACE · 100+ COUNTRIES · AI-DRIVEN REPORTING

A team of 4 watching 100+ countries, every day.

Nobody can monitor 100+ markets and their seasons by hand, so nobody did. Now AI scans every country daily and flags what is growing, what is in season, and where to move budget.

See case study
SAME TEAM, ANOTHER AI WORKFLOW4–6 hrs → 30 min A/B test evaluation per test
Explore all case studies
THE PEOPLE BEHIND THE WORK

Two founders.
Both hands-on.

Performance marketers first, builders second. You work with us directly, not through an account manager.

Denis Capko, co-founder
GOOGLE ADS / STRATEGY FOCUSDenis Capko

Co-founder · Prague

I spent years as a paid ads specialist inside three agencies, then worked alongside teams from Google’s headquarters.

Specialists know the platforms cold but think tactically. Leadership thinks strategically but doesn’t know how the platforms actually work. I sit in that gap, turning business KPIs into what the team builds and ships.

Paid ads focused Google HQ experience AI-powered workflows
Connect with Denis on LinkedIn
Tomáš Kliment, co-founder
META / DTC FOCUSTomáš Kliment

Co-founder

I’ve spent 7+ years in performance marketing, saw firsthand how one of Europe’s biggest DTC fashion e-shops runs from the inside, and managed millions in ad spend for Manchester United F.C., MARC O’POLO, Snuggs & more.

Now I’m focused on bridging performance marketing and AI. I use Claude Code daily and break down what I learn so anyone can use it.

7+ years in performance marketing Millions in managed ad spend Claude Code daily
Connect with Tomáš on LinkedIn

We’re not new to this.

Brands we’ve worked on across our careers, at agencies and in-house.

United AirlinesRed BullGoogleAvonDecathlonAmbiendoUni HobbyDedolesInvestown
MuzikerAir BankEurowagOnioAbout YouManchester United F.C.Marc O’PoloSnuggs
HOW IT WORKS

From one problem to
a working build.

No onboarding project, no discovery phase. Most first builds land two to three weeks after the intro call.

  1. WEEK 1

    The 30-minute intro call

    You bring one problem, like a report nobody has time to build. No spec needed.

  2. WEEK 1

    Access and data

    Read access to your ad accounts and the data you already have. Missing data? We help you set it up.

  3. WEEK 1 TO 2

    We build version 1

    Your team keeps running campaigns. We come back with questions, not homework.

  4. WEEK 2 TO 3

    Version 1 lands

    A working dashboard or workflow on your own data. Not a mockup, not a proposal.

  5. FROM THERE

    Keep going, or do not

    Like it? We keep going on a monthly plan. If not, you keep it and owe nothing.

Five builds a month

Your first build
is free.

Bring one problem. We build version 1 of a dashboard or workflow on your own data, and you see it working before you decide anything.

Get your first build Free · a 2-minute form, then a 30-min intro call
Your first build
Built on
Your own data
Your time
One 30-min call
Ready in
2 to 3 weeks
If it is not useful
You keep it
You pay
Nothing
After that, a monthly plan only if you want one.

Why free? A working build on your own data shows what we do better than any sales call. We take on five a month, because that is what the two of us can build properly.