Monthly Google Ads Consulting
for D2C E-commerce Brands
We score your entire product catalog by margin and potential, then rebuild your Search & Shopping strategy around what actually makes you money.
Trusted by DTC brands spending $10K+/month on Google Ads
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Most brands are advertising the wrong 80% of their catalog
Your ad budget flows to products that performed well once - not to products with the best margins, highest potential, or strongest fundamentals.
Real results from real brands
See how we've helped DTC brands optimize their product portfolios and maximize profitability
How We Saved ≈$2.7M by Working WITH Google's Algorithm
Built proprietary route scoring system blending backend profit data, PPC performance, and SEO search volume. Transformed 99% complexity reduction (17M keywords → 1.5K) into 85% POAS improvement while cutting spend 40%.
Scaling Through BFCM When Discounts Invalidated The Algorithm
Mid-November discount announcement invalidated Smart Bidding's learning. Three weeks to build a 7-factor scoring system, segmented campaign architecture, and real-time monitoring to guide the algorithm through a 4-day sale.
Two ways to work together
Both start with scoring your products.
Strategic Audits
Most audits look at your campaigns. We look at your entire product catalog first - then audit how you're advertising it.
- Product scoring recommendations across your full catalog
- Google Search & Shopping campaign audit
- Meta ads strategy review (optional)
- Margin-first recommendations
- Video breakdown of the audit
Monthly Consulting
Ongoing portfolio strategy and Google Ads management built around product scoring. We become your strategic partner, not just your ad manager.
- Portfolio strategy built on product scoring
- Search & Shopping campaign management
- Monthly strategy calls
- Direct Slack access
- Proactive optimization & testing
- Success fee options available
We don't guess which products
to advertise. We score them.
Senior PPC strategy, built around your product margins. Not vanity metrics.
The Product Score
We score every product in your catalog on margin, performance, and potential. That score determines where your ad budget goes - not gut feel, not vanity metrics.
Senior, Not Junior
You work directly with the senior strategist who audits your account. No handoffs to junior team members. No account managers reading from a script.
Business Partner, Not Vendor
Success fee options available. We're incentivized when you grow - not when you spend more. Your profitability is our priority.
Clear pricing, no surprises
Most clients start with an audit, then move to ongoing consulting.
Monthly Consulting
Full Search & Shopping strategy built on product scoring. We become your strategic partner, not just your ad manager.
- Paid Ads Audit + Action Plan
- Consulting & Ads Strategy Management
- Access to our PPC Strategist & Dashboards
- Strategy Calls (1-2 per month)
- Direct Slack/WhatsApp Access
- Success fee options available
Standalone Audit
We score your full product catalog by margin and potential, then audit how you're advertising it. Delivered as an interactive dashboard + 60min video walkthrough.
- Tactical Audit - Optimising inside Google / Meta
- Strategic Audit - Optimising your overall Marketing
- Product Scoring Dashboard
- Custom Recommendations
- 60-minute Video Walkthrough
- Delivered within 7-10 business days