Search Campaign Optimization – Keywords & DSA
Search Campaign Optimization – Keywords & DSA
Search Campaign Optimization – Keywords & DSA
The Deepest Diagnostic Toolkit for Search Campaign Efficiency
The Deepest Diagnostic Toolkit for Search Campaign Efficiency
The Deepest Diagnostic Toolkit for Search Campaign Efficiency
Highlights:
Search-only campaign performance overview (cost, margin, ROAS)
Period-over-period metric comparison (CTR, CPC, CvR, etc.)
Keyword-level match type spend and performance insights
Cost-per-conversion trend visualizations
Top CPC, conversion, and profitability keyword drill-downs
Match type breakdown at query and keyword level
Dynamic Search Ads (DSA) analysis grouped by landing pages
Quality Score analyzer with profit correlation graph
Ad Strength analyzer with performance overlay
Keyword grouping & simplification reports
Duplicate keyword finder
Branded vs Non-branded keyword breakout
Contribution margin and ROI metrics tied to keyword activity
Based on average gross margin assumptions (transparent)
The Search Campaign Optimization module is your diagnostic control room for improving efficiency, cutting waste, and scaling the right keywords.
🔍 Overview
Start with a high-level performance view filtered only for Search campaigns. Instantly compare:
Cost vs. Revenue
ROAS
Net Contribution Margin
POAS
Use PoP comparisons to detect shifts or anomalies.
🔑 Keywords & Match Types
Break down your keyword targeting strategy with match type trends. Monitor:
Spend by Broad / Phrase / Exact
Keyword-level ROAS, CPC, CTR, CPA
How keyword changes impact budget and conversions
Which keywords are profitable—and which are overpriced
Also available at search query level, so you can verify if what users type matches what you’re targeting.
🧠 DSA Analyzer
DSA campaigns target users without keywords, which makes them harder to audit.
This section helps you:
Group DSA performance by landing page or page topic
Analyze search term performance for DSA
Spot low-value or underperforming segments fast
📐 Structural & Quality Optimization
Use built-in tools to refine structure and creative:
Quality Score Analyzer → does a better score actually increase profit?
Ad Strength Analyzer → performance overlay to see if optimizing ads really pays off
Keyword Count Tracker → ensure each ad group is lean (30–50 keywords max)
Duplicate Finder → eliminate redundant keywords
Branded Keyword Detection → flag branded volume that might inflate ROAS
Whether you’re troubleshooting a dip in performance or simplifying for scale, this module gives you everything you need to optimize Search Ads with confidence and clarity.
The Search Campaign Optimization module is your diagnostic control room for improving efficiency, cutting waste, and scaling the right keywords.
🔍 Overview
Start with a high-level performance view filtered only for Search campaigns. Instantly compare:
Cost vs. Revenue
ROAS
Net Contribution Margin
POAS
Use PoP comparisons to detect shifts or anomalies.
🔑 Keywords & Match Types
Break down your keyword targeting strategy with match type trends. Monitor:
Spend by Broad / Phrase / Exact
Keyword-level ROAS, CPC, CTR, CPA
How keyword changes impact budget and conversions
Which keywords are profitable—and which are overpriced
Also available at search query level, so you can verify if what users type matches what you’re targeting.
🧠 DSA Analyzer
DSA campaigns target users without keywords, which makes them harder to audit.
This section helps you:
Group DSA performance by landing page or page topic
Analyze search term performance for DSA
Spot low-value or underperforming segments fast
📐 Structural & Quality Optimization
Use built-in tools to refine structure and creative:
Quality Score Analyzer → does a better score actually increase profit?
Ad Strength Analyzer → performance overlay to see if optimizing ads really pays off
Keyword Count Tracker → ensure each ad group is lean (30–50 keywords max)
Duplicate Finder → eliminate redundant keywords
Branded Keyword Detection → flag branded volume that might inflate ROAS
Whether you’re troubleshooting a dip in performance or simplifying for scale, this module gives you everything you need to optimize Search Ads with confidence and clarity.
The Search Campaign Optimization module is your diagnostic control room for improving efficiency, cutting waste, and scaling the right keywords.
🔍 Overview
Start with a high-level performance view filtered only for Search campaigns. Instantly compare:
Cost vs. Revenue
ROAS
Net Contribution Margin
POAS
Use PoP comparisons to detect shifts or anomalies.
🔑 Keywords & Match Types
Break down your keyword targeting strategy with match type trends. Monitor:
Spend by Broad / Phrase / Exact
Keyword-level ROAS, CPC, CTR, CPA
How keyword changes impact budget and conversions
Which keywords are profitable—and which are overpriced
Also available at search query level, so you can verify if what users type matches what you’re targeting.
🧠 DSA Analyzer
DSA campaigns target users without keywords, which makes them harder to audit.
This section helps you:
Group DSA performance by landing page or page topic
Analyze search term performance for DSA
Spot low-value or underperforming segments fast
📐 Structural & Quality Optimization
Use built-in tools to refine structure and creative:
Quality Score Analyzer → does a better score actually increase profit?
Ad Strength Analyzer → performance overlay to see if optimizing ads really pays off
Keyword Count Tracker → ensure each ad group is lean (30–50 keywords max)
Duplicate Finder → eliminate redundant keywords
Branded Keyword Detection → flag branded volume that might inflate ROAS
Whether you’re troubleshooting a dip in performance or simplifying for scale, this module gives you everything you need to optimize Search Ads with confidence and clarity.
The Search Campaign Optimization module is your diagnostic control room for improving efficiency, cutting waste, and scaling the right keywords.
🔍 Overview
Start with a high-level performance view filtered only for Search campaigns. Instantly compare:
Cost vs. Revenue
ROAS
Net Contribution Margin
POAS
Use PoP comparisons to detect shifts or anomalies.
🔑 Keywords & Match Types
Break down your keyword targeting strategy with match type trends. Monitor:
Spend by Broad / Phrase / Exact
Keyword-level ROAS, CPC, CTR, CPA
How keyword changes impact budget and conversions
Which keywords are profitable—and which are overpriced
Also available at search query level, so you can verify if what users type matches what you’re targeting.
🧠 DSA Analyzer
DSA campaigns target users without keywords, which makes them harder to audit.
This section helps you:
Group DSA performance by landing page or page topic
Analyze search term performance for DSA
Spot low-value or underperforming segments fast
📐 Structural & Quality Optimization
Use built-in tools to refine structure and creative:
Quality Score Analyzer → does a better score actually increase profit?
Ad Strength Analyzer → performance overlay to see if optimizing ads really pays off
Keyword Count Tracker → ensure each ad group is lean (30–50 keywords max)
Duplicate Finder → eliminate redundant keywords
Branded Keyword Detection → flag branded volume that might inflate ROAS
Whether you’re troubleshooting a dip in performance or simplifying for scale, this module gives you everything you need to optimize Search Ads with confidence and clarity.
Other Master Dashboard Pages
Other Master Dashboard Pages
Check out all the pages included in the Master Bundle:
Check out all the pages included in the Master Bundle:
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze how performance changes with increased budget using regression analysis. Predict breakeven and find the sweet spot to scale or pause campaigns.
Analyze how performance changes with increased budget using regression analysis. Predict breakeven and find the sweet spot to scale or pause campaigns.
Analyze how performance changes with increased budget using regression analysis. Predict breakeven and find the sweet spot to scale or pause campaigns.
Analyze how performance changes with increased budget using regression analysis. Predict breakeven and find the sweet spot to scale or pause campaigns.