Analyze Product / Keyword / Final URL data from Search & Shopping campaigns and segment them into Cash Cows, High Potentials, Losers, Low Data, and Sleepers, based on customizable cost and ROI/ROAS rules.

Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC‑filtered revenue, platform‑reported ROAS, and the attribution disparity between GA4 and Google Ads.

Uncover hidden opportunities by analyzing the overlap between your Google Ads spend and organic search performance.

Break down revenue and gross margin into granular sub-metrics, showing you exactly which specific metrics are causing problems when campaigns aren't performing as expected.

Know exactly where each campaign breaks even. Track actual CPC, CVR, and AOV against the minimums required to reach break even, and use the suggested target ROAS to guide bids, budgets, and goals.

Track your marketing engine in real time with full visibility into cost, revenue, ROAS, and contribution margin. Ideal for daily check-ins, optimization calls, or aligning with your financial targets.

Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Monitor daily spend, revenue, and pacing trends. Analyze budget usage across campaigns and predict optimal ad spend with a built-in GPT tool. Ideal for staying efficient and hitting ROAS or revenue targets.

Identify how much revenue, profit, and conversions you’re missing due to budget or bid limits. Estimate incremental margin using historical CPM and conversion rate data.

Compare user segments to see which traffic sources, countries, or devices bring in new versus returning customers. Use this to improve your acquisition and retention strategy.

Monitor how users progress from visiting your site to completing a purchase. This GA4-powered report reveals key conversion bottlenecks and helps you optimize your funnel for better performance.