Margin Overview – Profitability Tracking for Google Ads
Margin Overview – Profitability Tracking for Google Ads
Margin Overview – Profitability Tracking for Google Ads
From Revenue to Contribution Margin - See What You Really Keep
From Revenue to Contribution Margin - See What You Really Keep
From Revenue to Contribution Margin - See What You Really Keep
Highlights:
Monthly breakdown of Gross Sales, Net Revenue, and Marketing Profit
CM1, CM2, CM3: Product, Gross, and Contribution Margin tiers
Contribution Margin based on average gross margin inputs
Break-even ROAS vs. Actual ROAS visualization
Predictive margin tracking to guide tROAS bidding
Clean vertical analysis of profit flow (top-down view)
CM3 POAS metric for margin-return vs spend
Year-over-year and month-over-month variance indicators
Simple inputs: VAT, returns, shipping, fulfillment, COGS, fees
Designed for CMO/CFO collaboration and budget justification
View Only access - Overall Account Profitability
The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit.
Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability.
This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins
Key features include:
Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).
Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROAS
Profitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.
Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.
Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities.
Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.
View Only access - Overall Account Profitability
The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit.
Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability.
This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins
Key features include:
Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).
Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROAS
Profitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.
Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.
Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities.
Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.
View Only access - Overall Account Profitability
The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit.
Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability.
This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins
Key features include:
Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).
Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROAS
Profitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.
Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.
Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities.
Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.
View Only access - Overall Account Profitability
The Google Ads Margin Analyzer is designed for eCommerce businesses and performance marketers who want to look beyond ROAS and focus on what really matters: profit.
Most advertisers only see revenue versus cost, missing critical elements like shipping fees, return rates, discounts, and transaction costs that eat into actual profitability.
This dashboard solves that by combining Google Ads performance data with real business margin parameters (CM1, CM2, CM3) to show average contribution margin and break-even ROAS for every campaign, product, or keyword based on average margins
Key features include:
Full Margin Breakdown: Understand every stage of your profit funnel — from product margin (CM1) to gross margin (CM2) and final contribution margin (CM3).
Break-even ROAS Calculator: Instantly see the efficiency level required for campaigns to break even after factoring in operational costs, so you can optinimze your tROAS
Profitability by Campaign & Product: Drill down into campaign types, product categories, and even individual products to see what’s driving profit versus what’s burning budget.
Trend Analysis: Monitor month-over-month changes to your margins, contribution profit, and cost structure, ensuring quick reaction to shifts in performance.
Visual Insights: Time-series charts, scatterplots, and contribution margin versus cost visuals help you quickly identify outliers and scaling opportunities.
Whether you’re auditing an account, planning scaling strategies, or troubleshooting underperforming campaigns, the Margin Analyzer is your go-to tool for financial clarity in advertising decisions.
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