Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Compare user segments to see which traffic sources, countries, or devices bring in new versus returning customers. Use this to improve your acquisition and retention strategy.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Identify how much revenue, profit, and conversions you’re missing due to budget or bid limits. Estimate incremental margin using historical CPM and conversion rate data.