Daily Marketing Efficiency & Attribution Disparity (GAds + GA4)
Daily Marketing Efficiency & Attribution Disparity (GAds + GA4)
Daily Marketing Efficiency & Attribution Disparity (GAds + GA4)
Simple daily performance overview of your main KPIs
Simple daily performance overview of your main KPIs
Simple daily performance overview of your main KPIs
Highlights:
Unified revenue, cost, and profit trends across Google Ads and Meta
Real-time ROAS and Net Contribution Margin tracking
Visual profit diagnostics by day with contextual performance metrics
Auto-highlighting of major PoP (Period-over-Period) or YoY shifts
Drillable daily views with dynamic cost, CPC, CPA, AOV, CVR%, and ROI
Clear, CFO/CMO-level view of paid media profitability
Built-in margin logic: calculates avg. profit, not just ROAS
Day-of-week trend analysis for seasonality or promo impact
Plug-and-play integration with GA4 & Google Ads native connectors
🔍 What it helps you do
Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view.
Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads.
Key Insights You'll Discover:
📊 Daily GA4 revenue vs cost trends
💰 Marketing ROI from GA4 cost calculations
🎯 GA4 CPC revenue view (filtered attribution)
📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis
📋 Simple daily trends and detailed data tables
What This Dashboard Shows:
This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results.
Three summaries provide complementary perspectives:
1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only).
2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads.
3) Google Ads platform conversion value and ROAS, based on Google Ads tracking.
Why Attribution Matters:
Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads.
Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays.
Dashboard Features:
📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue.
📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality.
🎯 Key performance indicators with period-over-period and year-over-year comparisons.
⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts.
How to Use It:
Monitor daily MER: total GA4 revenue divided by Google Ads cost.
Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences.
Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting.
Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations.
Perfect For:
E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data
Data Sources:
Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay
🔍 What it helps you do
Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view.
Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads.
Key Insights You'll Discover:
📊 Daily GA4 revenue vs cost trends
💰 Marketing ROI from GA4 cost calculations
🎯 GA4 CPC revenue view (filtered attribution)
📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis
📋 Simple daily trends and detailed data tables
What This Dashboard Shows:
This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results.
Three summaries provide complementary perspectives:
1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only).
2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads.
3) Google Ads platform conversion value and ROAS, based on Google Ads tracking.
Why Attribution Matters:
Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads.
Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays.
Dashboard Features:
📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue.
📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality.
🎯 Key performance indicators with period-over-period and year-over-year comparisons.
⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts.
How to Use It:
Monitor daily MER: total GA4 revenue divided by Google Ads cost.
Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences.
Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting.
Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations.
Perfect For:
E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data
Data Sources:
Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay
🔍 What it helps you do
Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view.
Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads.
Key Insights You'll Discover:
📊 Daily GA4 revenue vs cost trends
💰 Marketing ROI from GA4 cost calculations
🎯 GA4 CPC revenue view (filtered attribution)
📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis
📋 Simple daily trends and detailed data tables
What This Dashboard Shows:
This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results.
Three summaries provide complementary perspectives:
1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only).
2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads.
3) Google Ads platform conversion value and ROAS, based on Google Ads tracking.
Why Attribution Matters:
Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads.
Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays.
Dashboard Features:
📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue.
📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality.
🎯 Key performance indicators with period-over-period and year-over-year comparisons.
⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts.
How to Use It:
Monitor daily MER: total GA4 revenue divided by Google Ads cost.
Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences.
Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting.
Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations.
Perfect For:
E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data
Data Sources:
Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay
🔍 What it helps you do
Compare daily Google Ads costs with GA4 revenue to see true performance, ROI, and attribution gaps in one simple, shop-level view.
Track daily GA4 revenue against Google Ads costs to monitor marketing efficiency. See GA4 CPC-filtered revenue, platform-reported ROAS, and the attribution disparity between GA4 and Google Ads.
Key Insights You'll Discover:
📊 Daily GA4 revenue vs cost trends
💰 Marketing ROI from GA4 cost calculations
🎯 GA4 CPC revenue view (filtered attribution)
📈 Google Ads ROAS summary (platform data) ⚖️ Attribution disparity trends and analysis
📋 Simple daily trends and detailed data tables
What This Dashboard Shows:
This dashboard gives a clean, daily view of how spend and revenue move together. It blends shop-level GA4 revenue with Google Ads costs so you can see real marketing efficiency, not just platform-reported results.
Three summaries provide complementary perspectives:
1) Total GA4 eCommerce revenue divided by Google Ads cost to show Marketing ROI (MER with Google cost only).
2) GA4 revenue filtered to Google CPC (source/medium google / cpc or paid) to show the revenue GA4 actually attributes to Google Ads.
3) Google Ads platform conversion value and ROAS, based on Google Ads tracking.
Why Attribution Matters:
Because each system measures differently, the numbers diverge. The attribution disparity report quantifies the gap between GA4 CPC-filtered revenue and Google Ads revenue, so you can monitor how much lower GA4 credits your ads.
Many shops observe GA4 showing roughly 30–40% of platform-reported revenue; your ratio will vary due to attribution models, tracking scope, and reporting delays.
Dashboard Features:
📈 Daily line charts plot total GA4 revenue versus cost, plus optional views of GA4 CPC-filtered revenue and Google Ads platform revenue.
📊 A paired table shows day-by-day values and calculated ROI, making it easy to scan peaks, dips, and seasonality.
🎯 Key performance indicators with period-over-period and year-over-year comparisons.
⚙️ Filtering options for different Google Analytics accounts and Google Ads accounts.
How to Use It:
Monitor daily MER: total GA4 revenue divided by Google Ads cost.
Compare GA4 CPC-filtered revenue and Google Ads revenue to understand attribution differences.
Watch the disparity trend; large swings can signal tracking changes, campaign mix shifts, or delayed GA4 posting.
Use the trio of summaries to report responsibly: total GA4 for business performance, GA4 CPC for conservative ads attribution, and Google Ads ROAS for platform operations.
Perfect For:
E-commerce businesses using Google Ads and Google Analytics 4 Marketing teams needing to understand true attribution performance Businesses experiencing discrepancies between platform and analytics data Teams wanting to optimize marketing efficiency with accurate data
Data Sources:
Google Analytics 4 (GA4) - Revenue and conversion data Google Ads - Cost and conversion tracking data Real-time cost updates with 48+ hour GA4 revenue reporting delay
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