Lost Potential Report – Budget & Bid Caps

Lost Potential Report – Budget & Bid Caps

Lost Potential Report – Budget & Bid Caps

See where your campaigns are being held back and quantify the missed opportunities.

See where your campaigns are being held back and quantify the missed opportunities.

See where your campaigns are being held back and quantify the missed opportunities.

Highlights:

  • Lost impression share breakdown by rank vs. budget

  • Estimated lost conversions, revenue, and profit

  • Time-series view of incremental headroom

  • Campaign-level and keyword-level diagnostics

  • CPM & CvR estimators to refine incremental ROAS

  • Contribution margin potential calculations

This report calculates the cost of underinvestment.

Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.

You can see this lost potential across time, campaigns, and even down to the keyword level.

Instead of guessing how much you could be earning, the report quantifies:

  • Investment headroom

  • Incremental gross profit

  • Lost conversions and revenue

With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.

Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.

This report calculates the cost of underinvestment.

Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.

You can see this lost potential across time, campaigns, and even down to the keyword level.

Instead of guessing how much you could be earning, the report quantifies:

  • Investment headroom

  • Incremental gross profit

  • Lost conversions and revenue

With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.

Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.

This report calculates the cost of underinvestment.

Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.

You can see this lost potential across time, campaigns, and even down to the keyword level.

Instead of guessing how much you could be earning, the report quantifies:

  • Investment headroom

  • Incremental gross profit

  • Lost conversions and revenue

With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.

Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.

This report calculates the cost of underinvestment.

Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.

You can see this lost potential across time, campaigns, and even down to the keyword level.

Instead of guessing how much you could be earning, the report quantifies:

  • Investment headroom

  • Incremental gross profit

  • Lost conversions and revenue

With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.

Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.

Other Master Dashboard Pages

Other Master Dashboard Pages

Check out all the pages included in the Master Bundle:

Check out all the pages included in the Master Bundle:

Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.

Your trusted partner in Advertising strategy, creating smarter scaling systems for eCommerce businesses.

Your trusted partner in Advertising strategy, creating smarter scaling systems for eCommerce businesses.

Your trusted partner in Advertising strategy, creating smarter scaling systems for eCommerce businesses.

Your trusted partner in Advertising strategy, creating smarter scaling systems for eCommerce businesses.