Lost Potential Report – Budget & Bid Caps
Lost Potential Report – Budget & Bid Caps
Lost Potential Report – Budget & Bid Caps
See where your campaigns are being held back and quantify the missed opportunities.
See where your campaigns are being held back and quantify the missed opportunities.
See where your campaigns are being held back and quantify the missed opportunities.
Highlights:
Lost impression share breakdown by rank vs. budget
Estimated lost conversions, revenue, and profit
Time-series view of incremental headroom
Campaign-level and keyword-level diagnostics
CPM & CvR estimators to refine incremental ROAS
Contribution margin potential calculations
This report calculates the cost of underinvestment.
Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.
You can see this lost potential across time, campaigns, and even down to the keyword level.
Instead of guessing how much you could be earning, the report quantifies:
Investment headroom
Incremental gross profit
Lost conversions and revenue
With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.
Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.
This report calculates the cost of underinvestment.
Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.
You can see this lost potential across time, campaigns, and even down to the keyword level.
Instead of guessing how much you could be earning, the report quantifies:
Investment headroom
Incremental gross profit
Lost conversions and revenue
With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.
Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.
This report calculates the cost of underinvestment.
Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.
You can see this lost potential across time, campaigns, and even down to the keyword level.
Instead of guessing how much you could be earning, the report quantifies:
Investment headroom
Incremental gross profit
Lost conversions and revenue
With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.
Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.
This report calculates the cost of underinvestment.
Using Google’s impression share metrics, it estimates how much profit, revenue, and conversions you’ve missed due to limited budgets or low bids.
You can see this lost potential across time, campaigns, and even down to the keyword level.
Instead of guessing how much you could be earning, the report quantifies:
Investment headroom
Incremental gross profit
Lost conversions and revenue
With CPM and conversion rate estimates, you get realistic projections of what you’d gain and at what efficiency (ROAS or CPA) - if you removed limitations.
Perfect for growth-focused marketers, CFOs, and strategists, this report makes the case for smarter scaling backed by data, not guesswork.
Other Master Dashboard Pages
Other Master Dashboard Pages
Check out all the pages included in the Master Bundle:
Check out all the pages included in the Master Bundle:
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Visualize the full flow from sales to profit with a 3-tier margin breakdown. Estimate contribution margin and break-even ROAS to make smarter, finance-aligned marketing decisions.
Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.
Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.
Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.
Diagnose and optimize your Search Ads campaigns from every angle—keywords, queries, match types, DSA, structure, and scoring. Identify waste, improve ROI, and simplify with data-backed decisions.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.
Analyze Shopping & PMax campaign profitability at product level. Drill into categories, brands, and labels to surface bestsellers, optimize structures, and align spend with scalable, high-margin products.