You are scaling your revenue, but you are bankrupting your business.
The industry is obsessed with ROAS. But ROAS is a vanity metric that hides the truth about your profitability.
For eCommerce brands with $2M - $50M/year revenue.
"The ROAS Illusion"
The ROAS Illusion
Agencies report it, founders demand it. But ROAS is a "Revenue" metric, not a "Profit" metric. Optimizing for it can be dangerous.
Hidden Losses
High ROAS often hides negative profitability once Variable Costs (COGS, Shipping, Returns, Payment Fees) are deducted.
Blended Lies
"Blended ROAS" masks the fact that New Customer Acquisition is bleeding money, while Brand Search props up the average.
Empty Scaling
The "Expensive" Pain: You scale spend to hit a revenue target, but your bank account balance doesn't grow (or shrinks).
Contribution Margin Marketing
The Shift: Moving from ROAS to POAS (Profit on Ad Spend). We stop optimizing for "Top Line" (Revenue) and start optimizing for "Bottom Line" (Contribution Profit).
We act as a "Fractional CFO" for the marketing department.
The Unit Economics Audit
We break down the true cost of a single order (COGS + Pick/Pack + Ship + Gateway + Return Rate).
The Break-Even Calculation
We determine the exact ROAS needed to make $0.01 profit for each product category.
The 'Truth Table'
A dashboard that reports on Net Profit, not just Revenue. No more guessing.
The Strategy Shift
We kill 'High ROAS' campaigns that are actually low margin, and scale 'Low ROAS' campaigns that have high lifetime value.
Why This Wins
For The Client
They finally understand where their money is going. They stop bleeding cash on "empty calories" revenue.
For The Business
Marketing becomes a strategic profit center, not just a cost center. You speak the Founder/CFO language.
Who Needs This?
Annual Revenue
Where scale hides inefficiency.
"Profits are flat"
"We doubled sales but profits are flat," or "I don't know if my ads are actually working."
Founders & CFOs
Founders who are "scaling aggressively"; CFOs who are skeptical of marketing agencies.
Stop Optimizing for Revenue.
Start Optimizing for Profit.
Let's audit your unit economics and find out where your profit is actually hiding.