Case Studies
How we help DTC e-commerce brands scale Google Ads profitably with product-first strategy and data-driven decision making.
How we automated multi-country marketing reporting across 100+ countries
Replaced an unreadable 100-tab portfolio dashboard with a daily-refreshed pipeline + weekly Slack digest. Anomalies surface automatically; the team reads the digest in 30 minutes instead of scrolling for 4-6 hours.
Diversifying concentrated revenue with a 7-label route bucketing structure
Moved a portfolio from 91% revenue concentration in 12 routes to a structured bucketing scheme that diversifies without losing the cash cows. The structure does the conversation the team used to have every quarter.
Cutting A/B test evaluation from days to minutes with AI
Front-loaded test context into a prompt + scheduled digest so the AI runs the recurring evaluation loop on its own. Specialist time per test from 4-6 hrs/week to 30 minutes total — write the doc, read the readout, make the call.
A performance review that explains why the numbers moved
A deliberately simple weekly or monthly account read, enriched with the Google Ads and Meta change history plus scraped market signals. Every shift arrives attributed — we changed the bid, a product sold out, or the market moved — instead of starting a Monday-morning investigation.
How We Saved ~$2.7M in 6 Months for a D2C Travel Client
Operating across 110 countries with 60,000+ routes, we built a proprietary route scoring system blending backend profit data, PPC performance, and SEO search volume to transform 99% complexity reduction into 2x POAS improvement.
How We Scaled Through BFCM When Discounts Invalidated The Algorithm
When 40-60% discounts invalidated Smart Bidding overnight, we built a product scoring system, segmented campaign architecture, and real-time monitoring dashboard to guide the algorithm through chaos in just three weeks.