Profit Bidding Tools
(you should be using)
- •Adjust bids based on product margins
- •Work within your existing campaign structure
- •Optimize known products only
- •Tactical execution
Your Google Ads Are Scaling the Same 5% of Products Over and Over
Most eCommerce brands unknowingly let Google push the same small set of SKUs - while hundreds of profitable products never get exposure.
For eCommerce brands with 1,000+ products spending €30K+/month on Google Ads
Your Portfolio Size Is Your Growth Ceiling
The fewer products you scale, the faster you hit diminishing returns - and the lower your profit ceiling.
When you only advertise 50-100 products:
- Each product hits diminishing returns quickly
- Additional budget yields marginal profit
- Growth flattens - no matter how much you spend
When you scale 500-1,000 products:
- Each product has room to grow
- Additional budget finds fresh, profitable ground
- Growth curve stays steep - you keep scaling
Small portfolio: €90K max
Large portfolio: €175K+
Growth potential: €85K+/month
Line chart showing profit versus ad spend for two scenarios. A small product portfolio plateaus at 90,000 euros profit, while a large portfolio continues growing to 175,000 euros, demonstrating an 85,000 euro monthly profit gap.
Small Portfolio (50-100 products)
Larger Portfolio (500-1,000+ products)
The Machine Learning Trap Most eCommerce Brands Fall Into
Google optimizes for what already converted, not what could - so budget keeps recycling the same winners while the rest of your catalog stays invisible.
The algorithm's doing its job. Growth isn't its job - it's protecting conversion rate.
Catalog composition stays the same
Cash CowsRest of Catalog
3-5%
of the catalogue gets ad impressions
80%
ad spend is spent to these cash cows
90%
conversion value comes from these cash cows, but further scalability comes from the rest of the catalogue
Calculate Your Hidden Profit Potential
See how exploring new products can unlock additional profit for your business.
These estimates are illustrative. Actual results depend on your products and market conditions.
Your Numbers
Current ROAS: 5.0x 🚀 Strong
35%
With 2.5x AOV testing = €187.5 per product
Your Product Catalog
5%
That's 2,500 products getting impressions
Portfolio opportunity95% untapped
🔥 47,500 products available to explore
Discovery boost: 192% efficiency 🚀 Huge opportunity
Exploration Plan
Exploration budget comes from your existing ad spend
25%
That's €25,000 per month for exploration (from €100,000 total)
Standard approach, balanced risk/reward (2.5x AOV per product)
Current profit
€75,000/mo
What you make now
Exploration budget
€25,000/mo
25% of ad spend
New products found
255
Products discovered per month
Profit gain (6 months)
+€307,537
Total over 6 months
Profit Over Time
Profit dips initially as you invest, then recovers and grows
📉 M1-2:Investment phase - profit dips as you test
📈 M3-6:Recovery - new products generate profit
Break-Even Point
2 months
When cumulative profit turns positive (recovery from initial dip)
• Initial dip from reallocating €25,000/mo
• By M2, cumulative profit turns positive
• Current status: ✅ €307,537 cumulative gain
📊
Your Results Look Promising
Want a complete step-by-step implementation guide? Get our free Portfolio Strategy Resource with everything you need to execute this strategy.
✅5-step implementation plan
✅Product scoring templates
✅Campaign structure blueprints
✅Success tracking frameworks
Free resource • Email required • No credit card needed
We Rebuild Your Campaigns Around Profit and Potential
Not to fight the algorithm - but to complete it.
We design a portfolio diversification system that adds your business intelligence on top of Google's conversion intelligence.
1
Business Data Integration
We connect your product costs, margins, inventory, and pricing strategy to build a complete profit picture.
2
Product Scoring Logic
We score every SKU by profitability, demand potential, and Google visibility to identify hidden winners.
3
Budget Diversification
We define what % of your budget goes to best-sellers vs. exploration products for systematic growth.
4
Campaign Restructuring
We rebuild Search and Shopping campaigns around that logic, making the algorithm work for your strategy.
The Result:
60–70% of budget supports your core profitable products
30–40% systematically explores new categories or SKUs
You discover new best-sellers every month
Sustainable growth, not plateau
You're not replacing automation. You're making it smarter.
This Isn't Just Profit Bidding. It's Portfolio Engineering - Done with You.
Google Ads optimizes your bids for known winners.
We identify new winners by feeding business context and forcing exploration with a better structure.
Comparison of eCommvert portfolio consulting with profit bidding tools and typical PPC agencies
Typical PPC Agency
(execution)
- •Manage your campaigns
- •Report on performance
- •React to data
- •Focus on short-term ROAS
eCommvert Portfolio Consulting
(strategy)
- •Works with your Agency/In-house team
- •Design your campaign strategy
- •Engineer portfolio balance
- •Proactively test new products
- •Focus on sustainable growth
Where We Fit in Your Stack
The strategic intelligence layer between your goals and execution
Your Business Goals
Revenue growth, diversification, scale
eCommvert Portfolio Engineering
Product scoring, campaign architecture, budget framework
We Are Here
Your Performance Team/Agency
Campaign management, reporting
Automation Tools
Smart Bidding, Profit Tools
Google Ads Platform
Execution
We're not here to run your campaigns. We're here to make them aligned to your business.
Think of us as the strategy layer between your business goals, your performance team, and Google's automation.
We don't compete with tools or agencies. We complete them.
How We Work Together
A structured, collaborative approach to discovering your next best-sellers.
1
~1 week
2
1–3 weeks
3
1–2 weeks
4
Ongoing
Portfolio Audit
We analyze your current portfolio performance and ad distribution.
- Connect Ads, Merchant Center, and GA4
- Map performance and visibility gaps
- Concentration risk + opportunity estimate
Product Scoring
We connect product, margin, and ad data to identify underexposed opportunities.
- Integrate costs, margins, inventory
- Score every SKU (0–100)
- Identify hidden gems
Strategy Design
We design campaign structures that balance efficiency and exploration.
- Budget diversification framework
- Campaign architecture blueprint
- Testing & reporting protocols
Monthly Iteration
We meet monthly to review data, update scores, and discover new winners.
- Monthly review + score updates
- Graduate new winners to core
- Adjust allocation based on discovery
Built for eCommerce Brands With Big Portfolios
This isn't for startups testing product-market fit. It's for established brands ready to scale systematically.
Perfect Fit
50,000+ products in catalog
€100K+/month on Google Ads
Already profitable
Experiencing growth plateau
Have in-house team or agency
Think long-term strategically
Your Ideal Profile
RoleCMO, VP Marketing, Performance Lead
CompanyMid-to-large eCommerce
Revenue€2M-€100M+
Products10,000-100,000+ SKUs
Ad Spend€30K-€500K+ / month
ChallengeGrowth plateau
Not a Good Fit If
< 10,000 products
< €10K/month ad spend
Need basic campaign management
Looking for short-term hacks
In these cases, we recommend starting with a strong PPC agency or profit bidding tools.
Ready to Stop Scaling the Same 5% of Your Catalog?
Let's find your next best-sellers - before your competitors do.
1(Today)
Complete Form
Quick form to help us understand your portfolio and goals.
2(~1 week)
Free Portfolio Analysis
We analyze distribution and identify underexposed winners.
3(~2 weeks)
Strategy Session
Review findings together and decide on next steps.
2-10 minutes
Your data stays private
Free portfolio analysis